Motorsport: not only entertainment but research and development

Tempo di lettura: 3 minuti

MOTORSPORT RESEARCH DEVELOPMENT - In Formula 1 the Red rises again. It rises from the ashes of an agreement signed with FIA in 2019 of which most of the details are unknown. One yes, however, and it concerns the development and research on E10 fuel that today is partially used to fuel the new era of Formula 1 single-seaters. We are not here to talk about the advantages and disadvantages that the agreement may have led to the Scuderia di Maranello in the design of a machine, who said of his driver Charles Leclerc is a "beast", but how motorsport has always been fertile ground for the study and development of cutting-edge solutions to be brought back in the production of road vehicles that we use every day.

How motorsport contributes to the development of road vehicles

Historically, car and motorcycle racing have always been fertile and economical grounds for field testing new technologies to be installed on series cars. Among the best that have been put under the magnifying glass we find reliability, performance elements essential for a racing vehicle, but also strength of the frame, engine performance and with the increase in sensitivity to green solutions also less polluting electric motors and fuels. Among the manufacturers most active in this regard are Psa (with Ds Automobiles, Peugeot and Citroën), Ford, Hyundai and Toyota, and Ferrari. The latter has been included in this list much more recently than the others and in particular is engaged in the study of electric motors and fuel E10, in collaboration with the partner Shell.

Synthetic fuels, the future of car power

The F1 cars are a new generation and have brought many innovations to the stage. These include E10 fuel, a mixture of 90% fossil fuels and 10% plant-derived bioethanol. The Formula 1 project, however, is to get to 2025 with 100% sustainable fuels. The oil company Shell has thus assumed a fundamental role in the analysis and study of ecological fuels for F1 of the present and the future.

"It is definitely a huge change, but a fundamental step to make Formula 1 more sustainable," says Binotto, Ferrari team principal. "F1 has always been a platform for innovation in terms of performance, reliability and technology, and from now on it can also be a platform for sustainability. Total electrification is not the only solution, we believe that there are other solutions such as, for example, hybridization with fully sustainable fuels".

If full electric is not included for the top car category, it is for other categories, mostly promised by Alejandro Agag.

Motorsport and the development of electric motors

To date there are numerous races with vehicles powered by 100 electric motors: Moto E, Formula E, Extreme. But not only that, 2022 did not have time to start that we already saw a mixed competition. Audi has decided to participate in the Dakar with three totally electric vehicles, never tested before. The cars, one of them driven by the Rally Champion Carlo Sainz, after an initial hesitation, proved to be able to manage very well among the dangers of the desert winning and placing in the top positions in many stages.

The vehicles and the full electric racing cars have allowed today to have cars with rechargeable engines with equal acceleration, if not superior to a combustion engine among the most powerful. In this field, however, there are still many limits to be studied and solved: price, battery maintenance, distribution of charging stations, autonomy, the main ones.

Not only engines and fuels but also tyres

The contribution of motorsport to road car improvements is not limited to the technologies that make them up or to engine power systems, but also to tyres. Single-seater races with open wheels usually have smooth, grooved tyres only in case of rain. Formula E is an exception. Michelin, the sole distributor of tires for this series provides the teams with only grooved tires, just like those from the road. This, however, single-seaters only run on city circuits and in races there is no tire change in case of rain. And it is precisely on the conditions in case of wet asphalt that the studies focus.

Uno degli elementi che viene osservato è la reazione delle gomme con la pioggia, in particolar modo relativamente al fenomeno dell’aquaplaning. Questo è infatti un fenomeno molto pericoloso per gli automobilisti, anche per i più esperti, compresi i piloti da corsa.

Read also ---> The market value of Esports

Ferrari and Williams: the two great F1 garagistes

Tempo di lettura: 4 minutiFERRARI WILLIAMS - If you say F1 think of Fangio, Lauda, Senna, Ascari, Schumacher, Hamilton and many other champions. Almost no one at first thinks of those who very often are behind the scenes and who have created the stables that provide the cars to the drivers. Two of them are Enzo Ferrari and Sir Frank Williams. What hides behind their success?

The myth of F1, drivers and its men: Ferrari and Williams

Formula 1, initials F1 is the highest category of open-wheel racing cars on the circuit defined by the International Automobile Federation (FIA). The category was born in 1948 (in place of Formula A, in its turn risen only two years earlier, in 1946), then becoming a world character in the 1950 season. Every decade has had its own quite precise appearance: in the 1950’s the front-engined cars dominated; in the 1960’s the rear-engined car, devoid of spoilers; in the 1970’s there was a great development of the aerodynamics of the Formula 1 car; The 1980s were characterized by turbo engines; the 1990s by electronics; from the 2000s onwards, by competition between major car manufacturers.

But who were the men behind the success of the "Circus"? At first glance, the names of the greatest drivers of all time come to mind: Fangio, Lauda, Senna, Ascari, Schumacher, Hamilton. Almost nobody, at first, thinks of those who have allowed drivers to become the legends that they are today: garagists. If we come to think of them then the two most resonant names are Enzo Ferrari and Sir Frank Williams, the two cornerstones of the two largest teams of all time: Ferrari and Williams. Let’s find out how out of the blue these two men have built a great empire.

Scuderia Ferrari: Enzo Ferrari’s dream

Enzo Ferrari was born in 1898 in Modena. From a young age he helped his father, who wanted him to be an engineer, in the family workshop. The premature death of his father and older brother Dino forced him to take command of the family and with it he inherited all responsibility. After being forced to leave the war effort, in the First World War, he began to work in various engineering companies, starting with the famous FIAT. His future began in 1919 when he found a job at CMN, a small mechanical company in Milan, whose partner was Ugo Sivocci. Thanks to his intervention he became assistant to the testing of cars, which led him to compete in some motor racing competitions.

Two years later, in 1920, he began his official career as a driver with Alfa Romeo. Iconic is the 1923 Savio Grand Prix, which wins, and in which Ferrari himself said he received what will later become the symbol of the car manufacturer he founded. The prancing horse was given to him by Paolina Bianconi, mother of Francesco Baracca, with the promise that if he put it in his race car, it would bring him luck.

The birth of Scuderia Ferrari

After a long pause for personal problems, Enzo Ferrari was called back by Alfa Romeo to found what would later become the Scuderia Ferrari. The economic crisis in 1933 led Alfa Romeo to retire until 1937; shortly after Ferrari retired and created the Auto Avio Costruzioni (AAC) based in Modena. Due to the war, for fear of bombing, in 1943 Enzo Ferrari moved the AAC to his new factory in Maranello. After the war Ferrari created "La Scuderia Ferrari", the sports section of the car manufacturer Ferrari, which existed since 1930 but was formed under the name of 1947. On the occasion of the first Scuderia victory in F1 Ferrari will say:

«When in 1951 González on Ferrari, for the first time in the history of our direct comparisons, left behind the "159" and the entire Alfa team, I cried with joy, but I mixed with the tears of enthusiasm even tears of pain, because that day I thought: "I killed my mother".»

Since 1950 Ferrari has never missed a single F1 Grand Prix. A famous phrase reads: "the drivers pass but the Ferrari remains". Indeed " Enzo Ferrari founded the Ferrari, but this returned him fame and immortality.

Frank Williams: from a telephone booth to boxes all over the world

On 28 November 2021 Sir Frank Williams left us, the one who together with Enzo Ferrari helped to raise the name from F1. His arrival in the highest category begins as a pilot, but unlike the Italian entrepreneur, his driving skills are not excellent and will leave very soon. His passion, however, is such that he can not stay away for a long time and begins a career on the other side of the circuit. For a few years he limited himself to being a mechanic for other car manufacturers until in 1966 he founded his team: Williams Racing Cars.

Before arriving in the top category, he appeared in Formula 2 and Formula 3. The first race in F1 was in 1969 with a car built with an old chassis bought from the Brabham model. The first car completely built by the Williams team was in 1972, but was destroyed at the opening race by the driver Pescarolo. The special thing about that period was that the stable was administered by Williams from a telephone booth. The economic situation was so disastrous that it could not pay the electricity bills, which was then disconnected. The situation improves when he gets sponsorship from Marlboro and Iso Rivolta.

It was the failure of the ISO and the consequences that led Frank to leave the stable and buy, together with the engineer Patrick Head, a carpet shop in Didcot. It will be in those funds that will be born, in 1977 the Williams Grand Prix Engineering, the current Williams Racing.

All the successes that have characterized the team since 1977 to date we all know them well. They were the fruit of the passion, dedication and commitment of a man who from the races had joys and sorrows. It was a very reckless ride in a road car that forced him to drive for the rest of his life, even if it was the wheels of a wheelchair. Despite this, he never left the paddock, and it was his presence and his strength that made the necessary contribution to the success of Williams Racing.

Yes to funding for the Imola Grand Prix until 2025

The digital transformation process for businesses

Tempo di lettura: 3 minutiDIGITAL TRANSFORMATION - The future is approaching but also the present needs innovation. For companies, digital transformation has become a requirement that can no longer be ignored. The consequences of its implementation are manifold, as are the problems it can bring. So how does a company deal with digital transformation?

Digital transformation

We have been talking about digital transformation for more than twenty years now, but do we really know what that means? Initially with this term it was intended to indicate all those processes related to digitization and digital archiving of documentation. Even today this meaning is present within the definition of digital transformation but the concept has been substantially expanded.

Digital transformation indicates a set of predominantly technological, cultural, organizational, social, creative and managerial changes associated with digital technology applications. Acting in an organic and combined way on these elements digital transformation goes beyond the simple adoption of new technologies and allows to provide services, to provide goods, to live experiences, find, process and make accessible large amounts of content regardless of the real availability of resources (human, material, intellectual and economic, etc.), creating pervasively new connections between people, places and things. This process is enabled by the development of new technologies, but it is not limited to their adoption. In fact, it aims to integrate and involve the entire technological ecosystem, encouraging transparency, the sharing and inclusion of all participants.

The point of view of companies

From a technological point of view, the tools in favor of companies are Immersive Reality, Virtual, Cyber-Economy, Neuroscience and Neurolink, Blockchain, Artificial Intelligence and much more. All these tools are then integrated with concepts that at first glance have less to do with digital, such as anthropology, emotional intelligence, social sciences.

Those listed are just some of the solutions available to a company, but it is not said that all are suitable. In fact it is necessary that every enterprise before deciding which road it wants to undertake does a research on itself in order to understand own needs. Only in this way can a functional digital transformation be put into practice. Otherwise there is a very high risk of finding oneself in the situation explained by some Italian companies and collected from the research of the Insight Intelligent Technology Index. The data of Italian companies for 2019 show that:

Sustainability and digital transformation

In the process of digital transformation, however, we must not forget another important aspect: sustainability. Another frequent mistake should also be avoided, namely limiting the term sustainability to the only aspect related to attention to the environment. Wrong, because sustainability also means everything that is aimed at improving the human condition. This also implies its position in the workplace.

Sustainability is not just a theme of "fashion" at the moment, but a real need that customers, users of our services, want. The attention to this aspect is always higher and deeper. Consumers are not only attentive to the raw materials used and the exclusive sustainability of the final product, but also ensure that the entire production cycle respects the rules. Important is the whole phase of life of the goods, from the ideation up to the arrival in the houses of the buyers.

The digital transformation for this factor is important, because it must be able to adapt at the same time to the needs of the company, the worker and the customer. And these are very often difficult to match. A meticulously studied digital transformation can, however, greatly simplify things. Unfortunately, however, we are far behind on this aspect, as the research conducted by the Centro Studi Tagliacarne shows that only 6% of the activities have succeeded in carrying out the ecological and digital transformation or is very close to us. All the others are either still far from the final transaction or have yet to begin the transition.

The future of technology

Technology is now a regular player in our present and is about to be the protagonist of our future. Economic activities want to make use of it because it allows them to have access to instruments capable of responding to the needs of flexibility and complementarity. However, to keep up with the pace of digital transformation, staff need to be flexible and able to keep up with change. The investment of digital transformation must also be able to foresee this.

Budgets in red for almost all Serie A teams

Tempo di lettura: 4 minutiBUDGETS SOCCER TEAMS - The Covid-19 pandemic has also made its impact felt in the sports sector, especially in the world of football. Empty stadiums meant zero receipts from ticket offices, but merchandising sales have also been reduced. While income halves expenses remain unchanged and this has led to budget gaps for virtually all Italian clubs, but there have been exceptions.

The situation of the winner of the 2019/2020 Serie A championship

The situation of Inter can be easily guessed from some excerpts taken from the official communication released by the club.

"The year 2020/2021 has been significantly impacted, for its entire duration, by the consequences on the socio-economic context, in our country and globally, of the pandemic from Covid-19 and the measures necessary to ensure the safety of public health and productive activities.

In this context, consolidated revenues amounted to 364.7 million euro. The year recorded a loss of € 245.6 million, to which mainly contributed the zeroing out of tender revenues from the closure of the stadiums (as compared with 2020 when the closures began in the first days of March), the contractual reductions of the sponsors due to the impossibility of granting benefits by the Company and the liquidation of sports-related relationships.

The Club promptly undertook a policy of rebalancing, with two primary objectives to be pursued: the achievement of financial stability and the maintenance of the competitiveness of the team.

The Company’s strategy is focused on monitoring costs, with the aim of adapting the business to the changing reference context in a timely manner, continuing to invest adequate resources in the evolution and growth of the Club.

An important result has already been achieved with the significant increase in the value of sponsorships. The entry of and Digitalbits and Lenovo’s positioning upgrade attest to the Club’s continued global appeal."

Similar case for Juventus

The same applies to the Nerazzurri for Juventus, whose official note reads as follows:

"For a correct interpretation of the data it must first be noted that the year 2020/2021 has been significantly penalized - as for all companies in the sector - by the continuation of the health emergency related to the pandemic from Covid-19 and from and income from management rights players, with a consequent negative impact both of an economic-patrimonial nature on operating income and equity, and of a financial nature on cash flow and debt. These negative effects were partly offset by higher revenues from broadcasting rights as a result of the postponement of certain national and international competitions from the previous year due to the pandemic. resulting restrictive measures imposed by the Authorities. The pandemic has influenced to a significant extent - directly and indirectly - revenues from tenders, revenues from sales of products and licenses

The year 2020/2021 therefore closes with a consolidated loss of €209.9 million, compared to the loss of €89.7 million in the previous year. In detail, the increase in loss for the year was mainly due to lower revenues of EUR 92.7 million, both related to the effects directly attributable to the pandemic on revenues from tenders and sales of products, licences and others (EUR 47.9 million in total)both lower income from management rights from footballers (€ 128.8 million); These negative effects were partly offset by higher revenues from broadcasting rights (€68.9 million, of which €63 million related to the above-mentioned largest number of matches played during the period). We also note the positive performance - despite the difficult environment - of revenues from sponsorships and advertising, an increase compared to the previous year, as well as the increase in revenues of e-commerce, which partly compensates for the inevitable drop in revenues from the physical retail channel. Operating costs increased by €35.2 million, mainly due to higher charges on staff members who were fully and regularly paid in the period under review; the change is due to the fact that this item benefited in the previous year from lower costs related to individual renegotiations with members of staff related to the pandemic environment. Depreciation, write-downs and net provisions were overall stable".

Milan budgets in comparison

As for Milan, however, we still do not have the official budget situation that will be approved in October 2021 to be compared with the two previous teams. The first rumors, however, speak of a bill in red for about 100 million euros. The figure is very high, but downsized compared to the 194.6 million negative recorded in the 2019/2020 season. The Europa League revenues, the return to the Champions League and certainly also the reduction of salaries contributed to the improvement. The search for new partners and sponsors was also important, reaching the conclusion of 20 new agreements.

Atalanta budget, an exception

Of all these red accounts, however, there is a great exception. It’s about the Atalanta. The Bergamo’s have, with 2020, lined up four years of budget closure in a positive. The success of the company’s policy is due in particular to capital gains estimated at a total of more than 178 million between 2017 and 2020. To these must be added, for 2020 the revenue derived from television rights for about 117 million euros.

To grow even at Atalanta house were not only the balance sheet figures but also sponsorships, first of all the close one with Plus500 trading online, companies experienced in the field of investments on the web.

The Atalanta project can be summed up as follows: selling talent to have enough money to invest wisely in the future. All without losing the objective of maintaining a balanced team that focuses on young people with good growth potential.

Football suffers, exports grow,

Vinophila, the first virtual Expo dedicated to the world of wine

Tempo di lettura: 4 minutiVINOPHILA - Even before the pandemic, but with more reason after, we began to transfer our lives online. This leads us to depend on it and to ask for its continuous updating and improvement, to make the internet experience as real as possible. One of the things that was missing until now was the possibility of being on the net and also being able to share a space with which to interact and be able to accomplish virtually everything we can do in real life. Mark Zuckerberg and his idea of metaverse intervened to give a solution to this and there are those who already make tests, like Vinophila, the first virtual Expo dedicated to the world of wine.

The metaverse

Those who follow a bit of the news about the big computer giants, or follow the science fiction world, will surely have already heard of the term "Metaverse". But let us explain what we are talking about and what is currently moving around this concept. The word consists of the prefix "meta" which means "beyond" and "universe". The metaverse’s authorship is attributed to Neal Stephenson, who uses this term in his 1992 science fiction novel Snow Crash. The novel is set in a parallel world where people can interact with each other and with the surrounding space through avatar representing themselves. Since the 1990s, the term has been used several times, especially in the video game industry such as Fortnite, but it was Mark Zuckerberg who gave a more real perspective to the virtual world.

The CEO of Facebook said he wants to give life to "an embodied internet, in which instead of just displaying content, you’re in it". The idea is to have access to a virtual place where, however, you can experience all the opportunities that arise in real life, as if we were there physically. To interact on our behalf will be an avatar, or in the most updated version, our own projection holographic. In the imagination of its modern creator the metaverse represents the "big step" of the digital revolution.

The economy of the metaverse

In the project Zuckerberg will be "a vision that includes many companies, the entire sector". All may dwell in this place, but no one shall possess it. Accessibility to interoperability will be the keywords that will guide the metaverse. Everyone can create, develop content and be present including museums, libraries, squares, gardens, shops. In order to make the experience even more immersive, Zuckerberg in 2014 purchased VR device manufacturer Oculus for $2 billion. Doing so wants to try over time to make the cost of these devices more affordable and affordable. In addition to that, the news is that Facebook is investing 5 billion a year to create all the technologies needed for this project. But for its CEO, revenues, once the metaverse is online, will not come from the sale of devices, but from the participation of as many people as possible, who will share their economy with that of the metaverse.

To be a complete metaverse must, in fact, be integrated with a functioning economy. To this aspect are pointing the top leaders of the crypto sector who want to use this tool to permanently separate traditional finance from blockchain. Participants will be able to bring with them their goods and all purchases made both inside and outside, such as apps, clothes, accessories and much more.


It is called Vinophila and is the first virtual Expo dedicated to the world of wine and agri-food: an immersive 3D platform where you can perform directly from your computer or smartphone all the activities that you normally do in a fair: visit stands; meet producers; require material or samples; to gain access to a tasting; participate in seminars and events; start trade negotiations. But all this will be possible remotely, via an Avatar, without moving from your office or the place where we are at that moment.

To launch Vinophila is a startup in Trieste, Labhornet, which involves different realities of the world of wine, led by Lorenzo Biscontin, manager and university professor, with a long international experience of agri-food excellence. To support them in this project there is Advepa Communication and its ten-year experience in the field of trade fairs and 3D immersive technology.

The words of the insiders

"Vinophila goes in the direction of the convergence between physical and digital environments in a single reality. It is the idea of metaverse that has been discussed so much recently and that in the vision of Labhornet is a logical concept before even technological" - Says Lorenzo Biscontin

"There are not only trade fairs - adds the CEO of Labhornet -: we think of the hundreds of events related to food that can bring to the territory a limited number of buyers or opinion-makers: with Vinophila these events can be relaunched in the world, on a much wider audience of commercial operators, journalists and simple fans, multiplying visibility and economic results".

A distant future but not so much

We are still far from the complete metaverse vision that Zuckerberg presented, but not as much as you might think. In the world there are many technologies that have similarities and that have already taken the road to be found ready when the metaverse will officially make its entry into the market. Among these there is Advepa Communication, and to explain it and Rossano Tiezzi, sales manager of the company:

"Advepa has always aimed to anticipate the times and offer the best services to its customers. Today the digital transformation sees the market projected towards the Metaverso: Advepa Communication is already part of it and Vinophila is an example of it".

The Fan Token phenomenon in sport

Tempo di lettura: 4 minutiFAN TOKEN - Today there are many clubs in crisis because they can not have enough to cover the huge expenses. The link between football, Fan Token and NFT is growing and allows companies, foundations and companies to generate very profitable revenues, also attracting a young and diverse audience. What are you talking about?

The world of Token Fans

Fan Tokens are cryptocurrencies, part of the utility token category, which allow sports fans to access a range of good and services that can influence the decisions of the team from which they are issued. As for the club they represent a kind of "actions" acquired by a fan, but they do not lead to changes in the company and ownership of the club. The purchase of Fan Token does not also involve the acquisition of financial shares but only of special services that can be used by the owner. In this way, the teams are not forced to take on the financial burdens that real actions entail.

Fans can buy Fan Token thanks to appropriate cryptocurrencies that you do not need to own as to carry out the exchange there is the competent management app. With their Fan Token fans can choose: which player will have to do the direct social; which song to put after a goal or in the warm-up phase or at the interval; which teams face in friendly. Moreover through surveys they can have voice in the choice: of the merchandising; of the bus; on whom to place holder. It does not end here in fact they can also have access to special discounts on tickets and merchandising.

For the team, however, the Fan Token allow you to have revenues in a short time without having to deal with the banking system. In the world of football, the largest European clubs collected around 175 million euro in 2021 alone. But they’re not risk-free. As cryptocurrencies, like "mother currencies", they do not have a fixed value, but are subject to fluctuations. This entails risks especially for fans buyers, who may find themselves losing everything in a very short time. Losses can be long or short-lived, be highly significant or not. Between December 2020 and January 2021 there has already been a situation of the son-in-law with the fan tokens of Roma and Juventus who lost 76.6% and 36.3% of value respectively.

Fan Tokens departing from the NBA

The first to kick off the Fan Token market were the NBA teams making available to fans videos of the most significant actions. The idea of being able to have as a unique and unrepeatable copy, thanks to the technology of the NFT, a basket of its own myths made the price of these videos even rise to 1800 dollars per piece. The NBA, however, has inspired many other sports, including football, but also Formula 1.

Talking about the success of NFT and Fan Token is the same Alexandre Dreyfus, CEO of Chiliz and, the platforms that manage these technologies.

"In a single day, we announced five partnerships from three different sports on three continents. In the coming years a generation of passive fans will turn into active fans and this transition will happen through involvement on our platform. The world’s largest sports organizations are joining us en masse in firm belief that and Fan Tokens are here to stay".

The success of the cryptos in football

We have already introduced some figures, but let us go into more detail by taking the football teams as a reference.

Let’s start with AS Roma and Inter

For the next three years, the Giallorossi will wear the logo of Digitalbits, a cryptocurrency company that has already earned the club 36 million euros. As of 08/10 the value of a single Roma Fan Token is 6.48 euros.

Inter players also have their own crypto sponsor on their chest. The logo appeared on the Nerazzurri jerseys starting from the 2021/2022 season in Serie A matches and all those outside the UEFA championships. Thanks to this agreement, Inter will earn about 20 million euros more per season.

Milan and Juventus

The Rossoneri and Bianconeri players instead present their crypto partnership on the sleeve. The two teams have made agreements for sleeve partnerships with Bitmex and For AC Milan sponsorship means to be in cash from 3-4 million euros more per season. Juventus instead managed to bring the value of their fan token to 12.55 euros.

There are teams that are also committed to making money with what revolves around fan tokens, such as the NFT. This is the case of Fiorentina that gave birth to a digital version of its official jersey. In doing so, 95 lucky people will be able to get hold of a completely personal version of the purple shirt, recognized in all respects by them. To attest the uniqueness and the property will be a special smart patch in connection with an NFT registered on the blockchain.

Even motorsport conquered by Fan Token

From football we move to Formula 1 with the teams of Aston Martin and Alfa Romeo. Before them, however, the collaboration with Chillz and was signed by Nascar with the Roush Fenway Racing team. The F1 teams will earn thanks to percentage shares received on fan tokens and trading.

The statement of Frederick Vasseur, Alfa Romeo’s main team after the deal:

"The way to engage fans in F1 is evolving and Alfa Romeo Racing ORLEN is at the forefront of this exciting new journey. The launch of fan tokens will provide our fans with a new way of interacting with the team, which is a key aspect to bringing our fans closer to everything we do within the team".[/vc_column_text][dfd_spacer screen_wide_spacer_size="50" screen_normal_resolution="1024"

Messi is the first player paid in cryptocurrency, to learn more click here 

The market value of Esports

Tempo di lettura: 4 minutiESPORTS MARKET - In the vast world of video games Esports, Electronic Sport, have been part of the right for years. They are sports competitions that take place in digital format and can be both occasional and professional. This is a fast growing industry that can be considered a branch of the world of Gaming but that is actually giving life to a market of its own. Around the Esports were also born new professional figures very sought after and requested. The main force of this sector lies in the public to which it is mainly aimed: young people attracted by increasingly developed and cutting-edge technologies.

The Esports market offers a lot of visibility

The case messiThis summer Lionel Messi made a lot of talk about himself. The great champion led for years Barcelona to accomplish great feats, but the Spanish club today was no longer able to afford or pay the "Pulce". For this reason, with great pain, the Argentine was bought by PSG, a French club that with the 2021 football market added several stars to its rose.

Messi, however, has distinguished himself among the many other respectable purchases. The reason is found in his engagement. The player has signed a contract of about 30 million per year plus bonus. The particularity, however, is not the figure itself, but how this is shared. In fact one part will be paid in euros, another in cryptocurrencies. The Paris Saint Germain, however, did not reveal the proportion between the two coins.

Messi paid with Psg cryptocurrency: $PSG Fan Tokens

The electronic sports sector is a booming market capable of offering numerous opportunities. The figures were encouraging even before the pandemic, but now they are even more so. In fact, in the last two years online sports competitions have reached exceptional numbers globally. At a time when the sport was stationary worldwide there were many official tournaments organized. One of them involved F1 drivers who could not climb in their cockpits and challenged in a virtual championship for charity.

Countries such as Italy are still lagging behind in this area, but they have also scored points worthy of note. The market values are in fact very high and forecasts suggest that they will reach even higher peaks. This hope is also fuelled by the continuous search for investors within the Esports sector. Many people turn their attention to this market, from spectators to important brands, from the media to consumers.

Within Esports there is a real professional sector that provides owners, sponsorships and cash prizes for the teams that compete. This aspect is one of the most important for the electronic games market and one that generates the most revenue. It is also the one that looks for major investors.

Some numbers from the Esports market

According to the Global Esports Market Report 2021, Esports' global revenues in 2020 were $947.1 million. By 2021, a growth of 14.5% is expected to reach a total of about 1,084 million. Of these 75% will come from sponsorship and media rights. This growth will be progressive also for the next years, so that for 2024 it is estimated that the export market will have a value of 1.6 billion dollars. The growth of the sector will in the future be driven by mobile devices that already now account for 45% of the technology used by the public.

To bring such great success to electronic sports is the live streaming component. Platforms such as Youtube, Twitch, Discord allow millions of people to share their gaming experience simultaneously and to be spectators of competitions of the highest level. To understand the essence of this phenomenon, we need to change our vision of the video game world in general. The Esport should be seen as the perfect combination of game, media, pop culture and sales. This is explained by Rick Yang, partner of NEA, a company that invests in Esports:

"I actually think of Esports as the mainstreaming of the game, or the pop culture setting of the game versus the pure idea of these players becoming professionals to compete at the highest levels."

How interests are distributed in the global market

The big voice in the Esports market is made by Asia and the Pacific countries where revenues cover more than 50% of the total. Next is North America and immediately after Europe with an estimate of 42 million dollars for 2023. The rest of the world hardly reaches 15% of total revenues, although Latin America is having a very interesting growth progression.

Around the Esports new professions and interests were born and will be born

The great success of Esports and its move towards an increasingly professional component meant that the demand for new professionals specialized in the sector was born. We’re talking coaches, athletic trainers, reporters, lawyers, Ceos and even mental coaches.

The resonance is such that companies and sports clubs have begun to make investments. We are talking about the likes of Intel, Red Bull, Mercedes-Benz, Paris Saint Germain, Gucci, Nike. The Esports market, always at the forefront, is also opening the doors to the digital future of cryptocurrencies. In particular the interest is addressed to the NFT, not-fungible token. This type of collaboration will lead to an even higher revenue growth, thanks to the uniqueness that the NFT offer and the possibility of increasingly engaging experiences that offer spectators.

Investing now in the Esports market, especially in Italy, can seem very risky. Most scholars agree, however, on the great potential of this sector and the excellent visibility opportunities it offers to investors.

Swiss Virtual Expo, the first digital Swiss expo

Tempo di lettura: 2 minuti[vc_row][vc_column][vc_column_text]SWISS VIRTUAL EXPO - Digital Enablers, the most innovative components of digital technology, are driving a very strong market. The digitisation sector is very strong, so much so that even in 2020 it suffered losses due to the crisis, but very slight. Such a dynamic field needs an exchange of ideas, opinions among experts, interesting and exciting of the topic. Swiss Virtual Expo, the hybrid event dedicated to digital technology, is part of this vision and with particular attention to the world of marketing and business.[/vc_column_text][dfd_spacer screen_wide_spacer_size="50" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" tutorials=""][dfd_heading subtitle="" delimiter_settings="delimiter_style:solid|delimiter_width:80|delimiter_height:1" tutorials="" undefined="" title_font_options="tag:h2" subtitle_font_options="tag:div"]

The digital technology market

[/dfd_heading][dfd_spacer screen_wide_spacer_size="50" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" tutorials=""][vc_column_text]Everything about digitization matters more and more in our lives. Few are now the realities that do not find their digital counterpart. The technologies linked to the online, virtual world have created a very prosperous economic sector. So much so that in 2020 the Italian digital market recorded 71.504 billion with deficits are -0.6% compared to the previous year. The marked decline is the result of the economic crisis experienced following the pandemic from Covid19, but it is still less than expected. It was thought that the digital sector could lose up to 2%.

The importance of the digital force for the economy is also reflected in the amount of job opportunities it requires. There are many companies that are looking for Cyber Security Expert, Web Designer, Data Scientist, Social Media Manager. Not only companies in the sector, but all the companies that have understood how important digitalisation is in order to carry out their activities to the best of their ability, ask for it.

Despite the growing demand and progress in the market, however, there is still little information and awareness about digitisation. So important are the environments that offer opportunities for exchange, knowledge and experimentation to fully immerse themselves in the potential of technology. For this reason it was born from the idea of Ated-ICT Ticino Swiss Virtual Expo.[/vc_column_text][dfd_spacer screen_wide_spacer_size="50" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" tutorials=""][dfd_heading subtitle="" delimiter_settings="delimiter_style:solid|delimiter_width:80|delimiter_height:1" tutorials="" undefined="" title_font_options="tag:h2" subtitle_font_options="tag:div"]

Swiss Virtual Expo, the hybrid event dedicated to digital technology

[/dfd_heading][dfd_spacer screen_wide_spacer_size="50" screen_normal_resolution="1024" screen_tablet_resolution="800" screen_mobile_resolution="480" tutorials=""][vc_column_text]Swiss Virtual Expo, the greatest hybrid expo ever seen in Switzerland will open its doors in September. Pavilions, stands, events, conferences, round tables will come to life both on a virtual 3D platform and in some cases in the presence. Everyone is given the opportunity to participate to experience and share impressions about what the future of technology will be. Swiss Virtual Expo is the right opportunity to be noticed in the national and international market.

The exhibition space made with 3D virtual technology will host events, networking, exhibition areas, games, showrooms, conference rooms, stands and much more than you can find in a real expo. The Swiss event is an opportunity for companies in the area that can easily reach customers and be known in every part of the world. It will be an expo that talks about and makes known the digital technologies being itself son and expression of digitization. It is one of the greatest expressions and many advantages that new technologies have to offer.[/vc_column_text][/vc_column][/vc_row]

The market of Fantasport

Tempo di lettura: 3 minutiFANTASPORT MARKET - All of us have dreamed at least once to take the field with our sports idols and win important goals with them. Or how many times have we seen a match sitting comfortably on the couch and shouted coaching advice to the players on the field? With Esports and Fantasports realize both active and coaching situations. The markets of both are worth a lot of money and each have more and more. We start for example from fantasports that from a simple passion and pastime t have put on a real market that is worth a lot of money.

What are the fantasports

Fantasports are games in which participants create virtual sports formations, choosing their athletes within a park of real professional athletes. Once their team is created, the participants compete against each other, gaining points depending on the performance of the athletes chosen during the real sports events. Fantasports can be played on virtually any real sport, whether group or individual: football, American football, baseball, basketball, cycling, hockey, boxing, motorcycling, f1 and so on. As with real sports there are versions of amateur and "professional" fantasports. In fact, you can play or group with friends and choose your own rules or rely on structuring companies, some of which are listed on the stock exchange.

The fame of this type of games is mainly due to its online version, which initially exploded in the USA, and which since 2015 is also taking hold in Europe. It must be specified that the success of fantasports online was mainly due to their daily form, which is called daily fantasy sport. In this version of the game users are called to face each other in daily competitions, where you then have the opportunity to create a team, enter a contest and win prizes during the same day, or at the limit within a few days. The adjective "daily" serves to differentiate the most classic form of fantasy sport, where players are forced to choose a squad of players at the beginning of a sports season, and then deploy them from time to time during all matches of the year.

From a simple pastime the fantasports I know become real business opportunities. For example, the advent of fantasy sports online has also allowed the creation of contests with millionaire prizes. Since 2016 online fantasports have also been legalized in Italy, presenting a new product in the world of gambling.

The market value of fantasports is in continuous increase

Recent data highlight:

"The global demand for fantasport, in terms of turnover, was estimated at $20.69 billion in 2020 and should reach 48.07 billion by 2027, at a composite annual growth rate (CAGR) of 12.8% from 2021 to 2027".

These data make an impression and even more if they are compared to those of 2017 that take into account only the Italian fantasport market. In fact, at the time, the sector, which saw as the main platforms Sky, Tim and Fantagazzetta, was worth about 12 million euros per season.

The success and annual growth that fantasports have had is due in particular to the integration and progress of digital technology. The usability offered by smartphones, tablets and computers played a key role. Protagonists of the advancement of interest in fantasports was given by the marketing of number apps that have strongly contributed to the growth of the Global Fantasy Sports Market.
Another factor to consider is the increase in the youth population for market growth. However, the lack of technical infrastructure in developing economies and the lack of security related to payment transfer and data security may hamper the growth of the market. Nevertheless, growing technological advances in this field to develop more innovative offers may offer more opportunities.

Fantasport and Esports markets with great impact

During the world lockdowns, fantasports suffered greatly from the cancellation of virtually all championships in every sport. The opposite reasoning instead applied to Esports who benefited from the stop. They were for months the stage of new improvised championships. During these events the fans were able to interact and compare themselves with their idols, maybe even smelling the possibility of beating them on their ground.

Now that the world seems to be divided, however, both fantasports and Esports have increased even more. The latter because they have now conquered the public, the first because they offer opportunities for socializing between people, which we now need extremely.

Olympic medal: what it’s worth

Tempo di lettura: 3 minutiOLYMPIC MEDAL - After one more year of waiting, the Tokyo 2020 Olympic Games finally opened. Athletes from all over the world, even from the most remote lands, compete in multiple disciplines to earn the title of champions. At the end of the Summer Olympic Games, approximately 1017 medals will be awarded (not considering the possible parimerits). To win a medal means to become part of the Olympus of your sport for everyone, for others it also means to gain economic advantages. The International Olympic Committee does not provide for any monetary remuneration linked to the Olympic medal, but some national committees do. The differences between nation and nation are considerable, let’s look at them together.

Each nation attributes a different monetary value to the Olympic medal

The Olympic flame has, with a year of delay, illuminated the Tokyo stadium and the Olympic Games have finally had the official go-ahead. The athletes challenge each other in 51 different disciplines for a total of 339 events that will award as many gold medals (even a few more in case of equal merits). For each of them to climb on the highest step of the podium means to realize the dream of a life chased with sacrifices and sacrifices, with perhaps even some joys gathered along the way, but none comparable. For some of them, however, receiving a medal also means receiving a monetary reward.

A study by the National Olympic Committees revealed that a Singaporean athlete who won a medal will receive €620,627 for gold, €310,735 for silver and €154,946 for bronze. These figures are taxed and each medallion that receives them is obliged to return part of it to the national sports associations. Even the cash prizes that the Italian medalists receive are taxed and 42% even, since the figures shown are gross. The CONI also won the fourth place in the world for cash rewards with €179,367 for gold, €90,105 for silver and €59,789 for bronze.

However, not all the proceeds of a medal come from the national Olympic committees. For many athletes, especially those who practice a more famous sport, such as football, basketball and swimming, can also rely on sponsors. The latter, however, are often guaranteed by the Olympic Committees themselves, as in the case of Norway, Great Britain and Sweden, which through ad hoc associations guarantee receipts diluted over the years in the form of sponsorships, investments and financial incentives.

The Italian situation

The figures that today the CONI promises to the Italian medalists are not the same that it gave in the four editions of previous Games. To explain why it is President Malagò himself.

"On the idea of Carlo Mornati, which I have gladly accepted, the Junta has decided that, after four Olympics in which they have remained unchanged, we will increase the prizes by 20% gross, from 50 thousand to 60 thousand euros for bronze, from 75 thousand to 90 thousand for silver, from 150 thousand to 180 thousand for gold. An act due to athletes who in this year have made many sacrifices".

The Olympic athletes, however, have made sacrifices not only during these years but throughout the road to get here. Virtually all sports at the Olympic Games are not recognized as professionals. Receiving a salary becomes so very complicated. In order to be able to support themselves by practicing sports, most Italian athletes must join a group of the armed forces or state. For example, Fiamme Oro (Polizia di Stato), Fiamme Gialle (Guardia di Finanza), but also the Army and the Air Force, to name a few, welcome them and pay them. Within these realities athletes are paid according to their degree. The starting figures can be increased either by moving up the ranks or by obtaining some important sporting awards.

In addition to the successes achieved to make the biggest difference are the sponsorship and in this case the athletes of the so-called minor disciplines, which have only the Olympics to shine and which are often those who give us the greatest joys.

No reward is greater than the realization of a dream

Winning a medal at the Olympic Games is a dream that we all have in our drawer, even those who have never practiced a sport. Every time one of our countrymen gets on the podium, especially if on the highest one, it’s a bit like we share that glory. If we sit comfortably in front of the TV we can experience this riot of emotions imagine what they can feel and how they can feel satisfied for all the sacrifices they have had to face in the course of their lives. No monetary reward, big or small, can be worth more than the satisfaction of seeing your labors paid off.