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Is the hype about Metaverse for business worth it? This is Oliver Camponovo

10 November 2021
- Di
Tempo di lettura: 4 minuti

METAVERSE BUSINESS - Welcome to the grid of always-on virtual spaces where you may mingle and interact in ways you never thought possible! Welcome to the Metaverse, the augmented reality cloud, the mirror universe, and the three-dimensional Internet. It's coming, and it's going to be massive!

The new "buzz" in the market is "metaverse," which is hitting the Internet like a wave and capturing the interest of the tech and business industries. The Metaverse is gaining traction where one of the most popular online sites is rebranding to promote this futuristic concept.

What exactly is METAVERSE?

Metaverse can be thought of as a "virtual habitat." Virtual reality headsets, smartphone apps, augmented reality devices, and other gadgets are used to create online spaces of interconnected virtual communities where humans may interact more realistically and meet, work, and play outside of traditional ways of communication.

The word "metaverse" is derived from "meta," which means "beyond," and "verse," which refers to "universe." As a result, it relates to a virtual world separate from the actual one, in which physical commodities such as land and buildings can be transferred for digital cash. Humans can now explore places, make friends, buy things, develop virtual assets, and even attend virtual events in this new "world."

The entire "pandemic scenario" and lockdown tactics have elevated the Metaverse notion even more. More audiences are exploring the virtual world for leisure and business due to remote working regulations and the "work-from-home trend." It has created a plethora of commercial options.

While Metaverse can be interpreted in various ways, three key features are presence, interoperability, and standardization. Interoperability refers to the movement between virtual worlds with avatars and other digital things, and presence refers to the experience of being in the virtual world. Interoperability of services and platforms across the Metaverse is built on the foundation of standardization.

Why is METAVERSE important in business?

With the future of Metaverse in mind, major corporations such as Google, Apple, Microsoft, and Facebook are already planning to embrace it ahead of their competitors. There's no denying that the Metaverse has the potential to revolutionize our culture, society, and politics. Nonetheless, it has the potential to create new industries, innovative social networks, improved gadgets, and new consumer behavioral patterns and patents.

Because of the way Metaverse works—blockchain technology—businesses can significantly profit from it. It's nearly impossible to tamper with a record after it's been made and added to the chain because of its decentralized database shared across networks of computers. This system maintains the integrity of data and eliminates the possibility of fraud.

When it comes to real-world use cases, the entertainment business is most important for customers to use virtual reality. The entertainment business will significantly gain from the Metaverse, from training to developing new products and services.

Tokens that aren't fungible (NFTs)

NFTs represent virtual assets such as films and photographs. Users who are registered on blockchains own these virtual assets. It makes it possible to trade and accumulate NFTs as digital assets. Businesses employ NFTs for promotional purposes as well as to monetize their assets. Popular brands like Louis Vuitton and Nike have expressed interest, opening up new marketing and promotion opportunities. Coca-Cola produces and sells these memorabilia as well. It suggests that NFTs have the potential to become a tool for business owners to take advantage of the Metaverse's growing possibilities.

The Metaverse can assist enterprises in a variety of ways, many of which are yet to be discovered, but which include:

The Metaverse can transform customer and company relationships:

By providing additional locations for potential customers and improving their involvement with their products and services, they can expand their market. Sotheby's Metaverse, an online marketplace where clients may purchase NFT art, is the best example.

In the Metaverse, corporate interest is fast growing. The entertainment sector is capitalizing on this opportunity, and online games are evolving from simple video games to a vast universe, and Roblox and Fortnite are the best examples.

On a traditional scale, Metaverse can allow new currencies to enter the market

Businesses can now sell their services on a whole new and distinct marketplace as blockchain cryptocurrencies gain popularity. The best feature of Metaverse is its decentralized nature, which allows people to make decisions rather than having them made for them from the top down. This decentralized character is a key sign of how new currencies will develop and how new businesses will operate. Companies can now use the Metaverse to implement their business strategies and concepts. This trend will continue to improve as cryptocurrencies become more widely recognized and integrated into society.

Metaverse can bring new conversational tools to improve and simplify teamwork

The Metaverse provides new modalities of collaboration and teamwork for commercial firms, in addition to monetary incentives. During the epidemic and shutdown, there was an upsurge in meeting cooperation over Zoom, which was handy but also limited. Metaverse can help close the gap by combining the convenience of online conferencing with the efficacy of in-person meetings via virtual conference rooms.

Are there any risks for enterprise businesses in the Metaverse?

At the time, there were two major hazards associated with Metaverse adoption. The first is the unpredictability of blockchain technology's future, and the second is the threat of cybersecurity. This and any other hazards associated with Metaverse and other blockchain technology should be monitored by businesses and corporations.


Metaverse has the potential to be a game-changer in the modern corporate environment, where data science, virtual reality, and artificial intelligence dictate the rate of growth, profit, and productivity. However, by transferring our entire lives to a purely virtual platform, Metaverse will raise the traditional cybersecurity threat to a new and more serious level. Metaverse, without a doubt, allows us to escape the confines and limitations of the physical world. However, the shift is still ongoing, and there is still plenty to learn.

To discover the banking and fintech trends of 2020, click here

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